Facebook is putting its Snapchat on for Size by introducing Stories.
I’ll start with a bit of transparency. I am a mother of three 20-something kiddos and a grandmother of two rowdy girls. I am also an early adopter of all things social media. I have had a Facebook account since it was only available for those with educational (.edu) email accounts, Instagram and Twitter since the beginning as well. I have tried endless emerging social medias that didn’t “stick” and are long gone. I have started, managed and grown social media as a branding tool for numerous large organizations and strong brands and have consulted on it for years. But, with all of that being said, I may have met my match with SnapChat. It just doesn’t make much sense in how I interact with technology. It isn’t terribly intuitive and I don’t respond to how it connects me to others. I DO recognize that it has its place and represents so much about the future of what will be appealing about the next social media vehicles, but I am wise enough to know that someone else can be that expert on it and reach out to them when one of my clients needs their expertise for using it as a tool in building their brand.
Social media companies are eager to recruit and retain a younger, more mobile audience. Snapchat’s popularity with this audience has pressed other social media outlets to dive into the world of stories that have a short lifespan. Instagram, for example, has added stories. The Insta-interface made immediate sense to me and I have begun to use these as a way of telling “a the day in the life” stories instead of cluttering my feed up with excessive posts. There has been a lot of talk about Facebook trying to buy Snapchat and that hasn’t panned out for them. So if you can’t buy it, build it yourself! Facebook has just added stories and oodles of fun camera filters too.
Facebook Stories is being rolled out across the globe and will be added to your app when you update with iOS or Android. This update will offer users two main cool new features. The first is an effects-filled camera that you can reach if you swipe from your news feed and secondly the ability to share photos and videos straight from your camera. OK, OK, so it is a lot like Snapchat but maybe it lives where you’re are already engaged and makes more sense to enjoy and connect with it there–Facebook sure hopes so!
Video and visuals are crucial to have in your brand-building arsenal. This might just prove to be another great way to authentically connect with your targeted audience.
Let’s check it out, shall we?
You have updated your Facebook app and you now have Facebook Stories. According to Facebook, you can now “share multiple photos and videos as part of a visual collection atop news feed.” Once you post something you have 24 hours before it disappears! Your photo or video associated with your story will appear in the new Stories section at the top of news feed. Your profile picture will also be featured at the top of your friends’ newsfeeds.
Tap the camera icon or swipe right from the news feed – it’s time to try out the updated camera. You have options for masks, frames, and interactive filters for your photos and videos. You can even make snow fall, Picasso up your video, or wear a blue beard. It’s fun to play. (As an aside, this is pure entertainment for my active 3-year-old grandbaby. I’m not ashamed to admit that I have used filters to entertain her for nearly an hour when I needed a break from running around chasing her!)
Someone or Everyone
Facebook offers the ability to share your Story directly with someone or for all of your friends to see–it’s called “Direct.” If you send a photo directly there is a life limit on the conversation. Once the conversation on the photo or video ends, it is no longer visible in Direct.
How do I even post to Facebook Stories?
- Choose the “Your Story” icon in the Stories bar at the top of news feed.Or tap the camera icon in the top left of your screen or swipe right from
- Or tap the camera icon in the top left of your screen or swipe right from your news feed.
- Tap the record button to take a photo or tap and hold it to record a video. You can also upload from your camera roll.
- If you want to save a photo or video, tap the download icon.
- Tap Your Story to add to your story, and then tap the send button.
What about those cool effects?
- Tap on the “Your Story” icon in the Stories bar at the top of news feed.
- Press the record button to snap a photo, or hold it down to record a video. You also have the option to just upload from your camera roll.
- Swipe up or tap the effects icon to play with all of your options for frames, masks, effects.
- You can also tap the Aa icon to add a caption or tap the drawing to create a doodle.
- Tap Your Story to add to your story and then tap the send button.
How do I see my friend’s Stories
- Tap a friend’s profile picture in the Stories section beside “Direct” and your own story at the top of your news feed. Your friends will see you have viewed their story.
- While viewing a story,– tap on the left of the screen to move backward or tap the right of the screen to move forwards. You can also pause a story by lightly pressing down on the screen.
Maybe this will get you started. I don’t discount any social tool without giving it ample play time. My first impression is that it seems far more intuitive than Snapchat but is more clunky than the easy flow of Instagram’s Stories. Check it out and let us know your thoughts! The real test will be time. Will people continue to interact with it after the buzz is over? Will Facebook continue to find ways to promote Stories and elevate the content above their cursed (by Marketers) algorithm that weeds out the content that people are served on their Facebook walls? The prominent placement at the top would suggest that they definitely see it as a priority, for now.
Happy Facechat! We mean, Facebook Stories! BE BOMBDIGGITY today!
Jules Morris has more than 20 years of award-winning marketing, advertising, and branding experience. Her marketing passions include brand strategy, building brand evangelists, and all things social media. Jules has worked with strong and reputable brands during her career such as The Super Bowl, Samsung Electronics, The Heartland Series, and was the marketing director and brand manager for WBIR-TV. Jules gets the “big picture” of brand strategy and marketing and thinks it is the BOMBDIGGITY!