Jules Morris
has more than 25 years of award-winning marketing, branding, and design experience. Jules earned Master of Science from The University of Tennessee and is currently pursuing her PhD with an emphasis on leadership. Her passions include leadership development, Human-Centered Design and innovation, brand strategy, story-telling, and digital marketing. In 2008, Jules studied Human-Centered Design at IDEO Headquarters in Palo Alto, California becoming a certified Human-Centered Design (HCD) Facilitator before leading workshops across the United States for Gannett (2009-2012). Jules has created innovative solutions with some of the strongest brands across numerous industries–The Super Bowl, Samsung Electronics, Mitsubishi, Tegna, Gannett, and locally, WBIR-TV.  LinkedIn Profile


Michael (Lane) Morris is the Associate Dean of Undergraduate Studies and Student Affairs and the Fisher Professor of Innovation in the Haslam College of Business at The University of Tennessee. Dr. Morris received his Ph.D. from The University of Tennessee and has completed executive education coursework on Adaptive Leadership at the Harvard Kennedy School. He is a continual student of Human-Centered Leadership & Human-Centered Design and has completed multiple certifications of coursework through IDEO. He holds a Bachelors of Science degree in Chemistry/Biology, as well as, a Master’s degree with an emphasis in leadership, development, and counseling. Prior to his employment transition into higher education, Dr. Morris worked as a Special Projects Engineer for Teledyne Firth Sterling.  LinkedIn Profile

We are good

Ok, not at everything, but we do have some strengths that we bring to your organization. We apply Human-Centered Leadership & Design to these challenges. In helping our clients tackle their tough challenges, we rely on our strengths.

  • Human-Centered Design Innovation Process
  • Listening
  • Interviewing
  • Mining innovation and creativity
  • Finding latent needs
  • Storytelling/narrative
  • Communication
  • Facilitation
  • Leader and leadership development (coaching, etc)
  • Seeing and understanding the big picture
  • Strategy building
  • Analyzing and solving problems
  • Marketing and brand building
  • Event planning