Many companies see social media as a sporting event--the one who finishes with the most fans wins. But what does it all really mean? The fact is that when it comes to social media, it’s not the numbers but the relationships that count. And when it comes to relationships, real or virtual, it's authenticity that will truly determine their value.
I recently attended Social Media Marketing World and the most BOMBDIGGITY, session that I heard was from Park Howell. The man just spoke to my heart. Not only did he have an authentic and unassuming style, but every single thing he said resonated with my own philosophy of brand-building.
Employee Brand Ambassadors are the Loyal Labradors for Successful Companies---Giving Your Brand an Authentic Voice through the People that Know it Best. It's time to give them a voice!
HOLD UP! SLOW DOWN! Your employees not only DO the work that makes your business profitable, but they are also your company’s best brand ambassadors (that money can’t buy). The daily interactions your employees have with you impacts how they talk about you as a leader and your company as a place to work, do business or share with others.
So you don't get Snapchat but are curious about the whole Facebook Stories thing? Let us explain it and give you some tips!
So...you want to build a brand? Join the club! Businesses and individuals are starting, building, tweaking and overhauling brands every day. The moment that you feel as if you have completed the task is the moment that you can expect your brand to begin a downhill journey. Building a brand is an endless and ongoing [...]
I am a collector by nature... I collect Fire-King Jadite dishes from the 50's, fish-shaped bitter bottles, unofficially I like lady bugs, I have more pairs of shoes than any woman should be allowed to own and have a huge affinity for accessories in general. Collecting is fun, it gives me a goal when I [...]
Anyone who knows me, know that my family lost a longtime furry family member this week. Bogey was the most loyal, loving, trustworthy, wonder dog that has ever been created--and I'm not biased at all. He was in it for us every single day and we never questioned it. That got me thinking...(or maybe it's [...]
Did you know the town with the cheapest cheeseburgers in the country is Clarksville, TN? That's one of the fascinating facts that can be teased out of the data freely available on the web. Learn more in this podcast, "Solving Life’s Everyday Problems, With Data," from NPR's Science Friday.
Launching a new product. Breaking ground on your new facility. A national honor for one of your local team members. These things may be newsworthy events, but how do you get the media to cover your story? Here are some tips from someone who has been on both sides of the assignment desk. Have a [...]